Why should you list your startup in directories?
If you decide to list your startup in directories you can easily gain first users and increase visibility of your website. It is exceedingly essential because sometimes the first ten, hundred or thousand clients are the most difficult to reach. Trying such platforms is also beneficial if it comes to gaining feedback - at the time you are able to learn about the advantages and disadvantages of your programs or apps and improve them. Last but not least, you will be able to obtain long-term, valuable backlinks placed on well-known websites leading to your offer.
What are the most well-known directories you can try?
The best launch directories for startups are:
All of the above are distinguished by a high effectivity in increasing visibility, getting feedback and customer acquisition.
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Everything you have to know about launch preparation
The key is preparation. If you want your website to reach the target group as soon and beneficially as possible you have to pay attention to it's description. How to create an effective slogan? It should be short, engaging and distinctive. You shouldn't forget that it's main purpose is to clearly communicate the program's value. This startup directory launch strategy includes among others telling your potential customers about the principal strong points of what you offer.
Examples of effective slogans on Product Hunt:
Autumn – Instead of the lengthy “Stripe subscriptions, usage tracking, and paywalls in 3 functions,” they chose a short and memorable line: “Stripe made easy for AI startups.”
Findable – Rather than a technical description, they went for a concise, impactful slogan: “Get to #1 on ChatGPT w/ SEO 2.0.”
How to make the launch visually appealing?
If your primary objective is to stand out from the competitors you must make the launch visually appealing. Tools like shots.so or CleanShot X will enable you to draw Internet users' attention. These programs allow creating polished screenshots, mockups and product visuals. When you want to bring particular information to the fore you should try including annotations or highlights.
Tell something about your offer using demo videos
How to launch on Product Hunt like a pro? You could also try generating a short demo of the app or program using tools like Screen Studio. They are helpful in calling attention to key features and functionality. The main benefit of this program is that it offers an option of including the eterpreneur's face. This trick helps build trust and personal connection with the audience.
Before launch - what can you do to guarantee yourself success?
Before you decide to do the launch you have to focus on community building & pre-launch network. It is very important because you are able to get to know how many people are interested in your offer. When your program or website become available there will be a strong chance that they will be bought by them. The question is - how to gather early supporters who can help drive up votes, engagement and visibility on launch day? If you want to engage with potential supporters before launch you can choose emails, social media or dedicated forums. Using platforms like LinkedIn, Twitter or Instagram you can, day by day, give more and more information about your programs until they will be accessible. You can also use hashtags or create a "Notify me" page.
Launch day execution
The first thing you have to do before the launch day is to notify the audience on social media. Experts say that the best timing is on weekend when your potential clients aren't busy working and have some free time to check your offer. Choose morning hours. If you want to maximize your chances to make success you can also write a so called "maker comment" in which you will present how you have contributed to the app. You have to actively engage with the community during launch - to keep momentum going you must answer the questions on time, giving as much data as possible and enable your clients to have wider knowledge about the stuff you offer. Focus on crafting high-converting landing pages with clear value propositions and compelling calls to action, paired with personalized follow-up sequences that provide value and nurture leads.
Extra value - how to be more innovative?
Even if you are an expert and deliver high-quality programs, apps or websites it isn't enough. In today's market you have to be innovative too. Try LaunchDirectories.com - a resource that lists valuable startup directories. We offer a service to submit a product to up to 100 directories, which saves time and let you focus on building the product and closing deals.
