How a Voice-First SaaS Increased SEO and AI Visibility

When launching a new SaaS product, visibility is crucial. That’s where LaunchDirectories.com comes in, a curated aggregator of startup and product directories, including Product Hunt alternatives, SaaS listing sites, and niche launch platforms. Submitting your product to these directories does more than just check a box; it builds high-quality backlinks, increases domain authority, and helps your platform get discovered by search engines and AI-driven tools like ChatGPT. In some cases, these listings also bring in first users who are actively exploring new tools.

One recent example is x11.social, a voice-first 𝕏 Assistant that converts speech into organized writing. Their tagline says it all:

“Talk. We write. Never forget your best ideas again. Voice-first writing for X growth.”

x11.social offers features like auto scheduling, smart actions, Chrome integration, and ML-based virality analytics, making it a powerful tool, but at launch, their online presence was minimal, and their SEO footprint was almost non-existent.

Their challenge was clear: they needed to establish SEO authority, secure backlinks, and become discoverable in search engines and AI tools all without spending weeks manually submitting listings.

The Challenge: Building SEO from Scratch

Even the best SaaS products can struggle to get noticed if they start with:

• Domain Rating (DR) of 0

• No backlinks

• Minimal organic search visibility

• Limited discoverability in AI-powered tools like ChatGPT

To rank well in search engines, a website needs to build trust and authority. Search engines like Google evaluate this trust based on the quality and quantity of links pointing to your site, the relevance of content, and overall engagement. Backlinks from trusted websites act as votes of confidence, signaling that your product or platform is credible and worth recommending.

Traditionally, building this SEO authority is time-consuming and expensive. Startups can try:

• Writing blog posts on their own site or guest posting on other blogs

• Researching high-quality, relevant sources

• Contacting site owners via email and negotiating placements

• Paying for sponsored posts or backlinks, which can cost $50 or more per link

This process is slow, resource-intensive, and costly, especially for early-stage startups with limited teams and budgets.

This is where LaunchDirectories.com provides a solution. By submitting to established, high-authority directories, startups can:

• Get do-follow backlinks from websites that have been around for years

• Leverage platforms that are already indexed and trusted by search engines

• Add detailed product descriptions, links, and visuals to build credibility

• Achieve SEO impact without the need for expensive guest posts or manual outreach

In short, LaunchDirectories allows startups to gain trusted backlinks and SEO authority efficiently, while also improving discoverability in search engines and AI-powered tools like ChatGPT.

The Solution: Auto Submission Service by LaunchDirectories

x11.social partnered with LaunchDirectories.com to use our Auto Submission Service, which handles the full submission process to curated, high-DR directories, optimized for both SEO and AI discoverability.

The service included:

• Curated directory selection — only directories that pass real SEO value

• Optimized listings — structured metadata, compelling descriptions, and polished visuals

• Expert guidance — adjustments to mockups and visuals to improve engagement and clarity

Siim, x11.social founder shared their experience:

“Listing went through faster than I expected and the DM support was next level. Krzysztof responded quickly and pointed out that elements were too small and hard to see. He suggested trying different sizes and zoom, and those small changes made the mockups pop. If you want efficient launch help, this is it.”

By submitting to relevant directories, x11.social not only gained valuable backlinks but also increased the chances of being discovered by early users browsing startup platforms. Each listing contributed to SEO value, helping search engines and AI models understand and index their platform

The Results: SEO, Backlinks, and AI Visibility

After the submission campaign, x11.social saw clear, measurable results:

These 115 high-quality backlinks strengthened their domain authority, improved organic rankings, and made the platform discoverable in AI-driven search environments. Users searching for voice-first SaaS tools could now find x11.social in Google search results and even through ChatGPT.

The success of x11.social shows that curated directory submissions are more than just a “nice to have”. It is a powerful SEO and user acquisition service.

By submitting to high-quality directories through LaunchDirectories, x11.social gained:

• Valuable backlinks that strengthened domain authority and improved Google rankings

• Indexed listings that increased discoverability to early adopters browsing startup and SaaS directories

• Optimized visuals and descriptions that improved engagement and click-through

You can see the impact in the image above. The screenshot shows that when ChatGPT gathered information about x11.social, it pulled data from the directory listings four separate times. This clearly shows that the listings aren’t just helping with Google SEO they’re also making the platform more visible to AI tools.

Thanks to LaunchDirectories, x11.social went from having no backlinks and minimal visibility to gaining high-quality backlinks, improving domain authority, and being indexed in over 60 directories. These listings also helped attract early users and establish the platform as credible and discoverable online.

This case shows that curated directory submissions are a powerful, scalable, and measurable way to build SEO authority while increasing AI visibility, making them a key tool for early-stage SaaS growth.