(guy who created LaunchDirectories)
Reddit marketing can drive massive traffic to your product - but only if you approach it authentically. These 29 communities have over 100 million combined members actively looking for new products, tools, and solutions.
The key to Reddit success isn't promotion - it's providing genuine value first. Share your journey, lessons learned, or insights that help the community. When you do mention your product, do it naturally as part of a larger story or solution to a problem people are discussing.
These subreddits have helped thousands of founders get their first users, valuable feedback, and viral growth. Each community has its own culture and rules - this guide shows you exactly how to approach each one for maximum impact while staying authentic and helpful.
The best place to share SaaS products and get feedback from other founders. The community is genuinely interested in software products and many members are building their own SaaS. Share your launch story, ask for feedback, or discuss pricing strategies. Don't just drop links - provide context about your journey, challenges you faced, or lessons learned. The audience here understands the SaaS business model and can give valuable insights.
No direct promotion without context
Share your story, not just your product
Massive community of entrepreneurs and startup enthusiasts. Great for sharing launch stories, getting feedback, and learning from other founders. The audience ranges from complete beginners to experienced entrepreneurs. Posts about lessons learned, growth strategies, and honest startup journeys perform well. Avoid obvious self-promotion - focus on providing value to the community first.
Must provide value, not just promote
Focus on lessons learned and insights
One of the largest entrepreneurship communities on Reddit. Perfect for sharing business insights, growth strategies, and startup stories. The community appreciates authentic posts about the entrepreneurial journey - both successes and failures. Great place to ask for advice on business decisions or share what you've learned building your company. Quality content here can drive significant traffic.
Educational content preferred
Share actionable insights and real experiences
Smaller but highly engaged startup community. Members are actively building companies and looking for practical advice. Great for getting detailed feedback on your product, business model, or marketing strategy. The smaller size means your post won't get lost, and you're more likely to get meaningful responses. Perfect for early-stage startups looking for genuine community support.
Constructive discussion encouraged
Ask specific questions and engage with responses
Perfect community for indie hackers building small, profitable SaaS products. Members are actively launching micro SaaS projects and understand the challenges of solo entrepreneurship. Great for sharing your launch journey, discussing SEO strategies for SaaS, and getting feedback from other builders. The community appreciates transparency about revenue, growth tactics, and the realities of building alone. Many successful indie hackers share their stories here.
Focus on small, profitable SaaS projects
Share real metrics, SEO wins, and indie hacker insights
The ultimate community for indie hackers building profitable online businesses. Members share real revenue numbers, growth strategies, and SEO tactics that actually work. Perfect for discussing content marketing, organic growth, and building sustainable businesses without VC funding. The community loves transparency about metrics, failed experiments, and what's working. Great place to share your indie journey, ask for feedback on your SEO strategy, or learn from other successful builders.
Share real metrics and be transparent
Focus on actionable insights, SEO wins, and revenue transparency
Large community of small business owners and entrepreneurs. Perfect for sharing business tools, strategies, and experiences. The audience includes both online and offline businesses, so your product needs to appeal to a broad range of business owners. Focus on how your product solves real business problems. Success stories and practical advice perform well here.
Must be relevant to small business owners
Show clear business value and ROI
Get brutally honest feedback on your startup idea, product, or website. The community doesn't hold back - expect direct, sometimes harsh criticism that can be incredibly valuable. Perfect for testing your assumptions and finding blind spots in your business. Come with thick skin and an open mind. The feedback here can save you months of building the wrong thing.
Must be open to honest criticism
Ask specific questions and be ready for tough feedback
Perfect community for indie hackers and makers building projects on the side. Members are genuinely interested in seeing what others are building and providing constructive feedback. Great for sharing your development journey, getting early users, and connecting with other builders. The community appreciates transparency about your process, challenges, and learnings.
Show your work and process
Share your building journey and lessons learned
Small but focused community of independent business owners and solo entrepreneurs. Members are building businesses without external funding and appreciate practical, actionable advice. Great for sharing revenue updates, growth strategies, and challenges of running a solo business. The smaller community means more personal interactions and detailed feedback.
Focus on independent, bootstrapped businesses
Share real metrics and practical insights
One of the few subreddits specifically designed for startup promotion. While smaller, it's a safe place to share your product without worrying about breaking promotion rules. The community expects promotional content, so you can be more direct about showcasing your startup. Still provide context and value, but you don't need to hide the fact that you're promoting your business.
Promotional content welcome
Provide clear value proposition and context
Community focused on side hustles and additional income streams. Great for products that help people make money on the side or manage multiple income sources. Members are actively looking for new opportunities and tools to grow their side businesses. Share how your product helps people build or manage their side hustles.
Must relate to side income or hustles
Show how your product enables side income
Focused community for business growth strategies and tools. Members are actively looking for ways to scale their existing businesses. Perfect for sharing growth tactics, marketing strategies, or tools that help businesses expand. The audience is specifically interested in growth, so focus on how your product drives business results.
Must focus on business growth
Share specific growth strategies and results
Massive community interested in productivity tools, techniques, and strategies. Perfect for productivity apps, workflow tools, or anything that helps people get more done. Members are always looking for new ways to optimize their work and personal lives. Share how your product improves productivity with specific examples and use cases.
Must genuinely improve productivity
Show concrete productivity improvements
Huge community that celebrates cool, useful, or beautiful websites and web applications. If your product has a unique interface, solves a problem in an elegant way, or is just genuinely cool, this could drive massive traffic. The bar is high - your product needs to genuinely impress people. One successful post here can bring hundreds of thousands of visitors.
Must be genuinely impressive or useful
Focus on what makes your product unique and beautiful
Community of web developers and designers. Perfect for developer tools, web applications, or anything that helps with web development. Members appreciate technical innovation and well-built products. Share your technical approach, interesting challenges you solved, or tools that make development easier. The audience is technical and will appreciate quality craftsmanship.
Must be relevant to web development
Focus on technical innovation and developer benefits
One of the largest programming communities on Reddit. Great for developer tools, programming resources, or technical products. The audience is highly technical and appreciates innovation, clean code, and solving real programming problems. Share interesting technical challenges you solved or tools that genuinely help developers. Avoid obvious marketing - focus on the technical aspects.
Must have technical merit
Focus on technical innovation and problem-solving
Community of web designers and design enthusiasts. Perfect for design tools, website builders, or products with exceptional user interfaces. Members appreciate good design and are always looking for tools that improve their design workflow. Share your design process, interesting UI/UX decisions, or tools that help with web design.
Must be design-focused
Showcase design quality and design process
Community focused on sharing the entrepreneurial journey in real-time. Members document their business building process, share monthly updates, and provide transparent insights into their progress. Perfect for sharing your startup journey, monthly metrics, or lessons learned. The community values transparency and authentic storytelling over polished marketing.
Must share real journey and metrics
Be transparent about your progress and challenges
Small but dedicated community specifically for product promotion. One of the few places on Reddit where direct product promotion is not only allowed but encouraged. While the audience is smaller, they're specifically there to discover new products. Still provide value and context, but you can be more direct about promoting your product.
Promotional content welcome
Clear value proposition with good context
Community for sharing things you've created - perfect for indie makers and creators. Members appreciate the craft of building something from scratch and are interested in the creation process. Share your product along with the story of how you built it, challenges you faced, and what you learned. The community values creativity and craftsmanship.
Must have created it yourself
Share your creation story and building process
Perfect for finding beta testers and early users for your product. The community is specifically interested in trying new products and providing feedback. Members understand they're testing early-stage products and are more forgiving of bugs or missing features. Great for getting your first users and valuable feedback before your official launch.
Must be seeking testers or feedback
Be clear about what stage your product is in
Community for experienced entrepreneurs and advanced business discussions. Members have typically been in business for years and appreciate sophisticated strategies and insights. Perfect for sharing advanced growth tactics, complex business challenges, or tools for scaling businesses. The audience expects high-quality, actionable content.
Must be advanced/sophisticated content
Share advanced strategies and deep insights
Community focused on providing and receiving design feedback. Perfect for getting honest opinions on your product's design, user interface, or user experience. Members are designers and design-conscious users who can provide valuable insights on improving your product's visual appeal and usability. Come prepared for honest, constructive criticism.
Must be seeking design feedback
Ask specific design questions and be open to feedback
Community for sharing deals, discounts, and promotional offers. Perfect for promoting special offers, launch discounts, or limited-time deals for your product. Members are actively looking for ways to save money and try new products at discounted prices. Great for driving initial sales and getting early customers.
Must offer genuine value/discount
Offer significant discounts with clear value
Supportive community for women entrepreneurs and business owners. Great for products that serve women-owned businesses or if you're a female founder sharing your journey. The community is particularly supportive and interested in helping other women succeed in business. Share your story, challenges you've faced, and how you've overcome them.
Must be relevant to women in business
Share authentic experiences and support other women
The largest Q&A community on Reddit. While not directly for promotion, you can sometimes naturally mention your product when answering relevant questions. The key is to provide genuine value first - answer the question thoroughly, then mention your product only if it's truly relevant. One good answer here can be seen by millions of people.
Must answer questions genuinely
Provide value first, mention product only if relevant
Massive community for sharing interesting facts and discoveries. If your product or the problem it solves involves interesting data, research, or surprising facts, you might be able to share relevant insights. The key is the information must be genuinely interesting and educational, not promotional. Focus on fascinating facts related to your industry or problem space.
Must be genuinely interesting facts
Share fascinating industry insights, not product promotion
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Community for people wanting to learn new skills and knowledge. Perfect if your product helps people learn something or if you can share educational content related to your expertise. Members are actively seeking to improve themselves and learn new things. Share valuable educational content or resources that genuinely help people learn.
Must be educational and helpful
Provide genuine learning value and resources
The key is to never "promote" directly. Reddit communities hate obvious marketing. Instead, focus on sharing valuable insights, lessons learned, or genuine problems you've solved. When you mention your product, do it naturally as part of a larger story about your entrepreneurial journey or as a solution you built for a specific problem.
Spend time in each community before posting. Read the rules carefully, understand the culture, and contribute to discussions. Comment on other posts, answer questions, and be genuinely helpful. This builds credibility and shows you're not just there to spam your product.
r/SaaS is excellent for B2B software products because the community understands metrics like MRR, churn rates, and pricing strategies. r/startups has a large audience (1.2M members) but is very competitive - you need compelling content to stand out. r/Entrepreneur is similar with 1.8M members focused on business growth stories.
For early-stage products, r/SideProject and r/RoastMyStartup are valuable for honest feedback. r/ProductMgt provides insights from experienced product managers. Each community has different expectations - r/SaaS appreciates technical discussions and metrics, while r/Entrepreneur focuses more on business strategy and growth tactics.
Traffic varies significantly based on the subreddit size, content quality, and timing. A successful post on a major subreddit like r/Entrepreneur can drive 5,000-20,000 visitors in 24 hours. Smaller, more targeted communities like r/SaaS typically generate 500-2,000 visitors but often with higher engagement and conversion rates.
Reddit traffic tends to be higher quality than other social platforms because users are actively seeking solutions and engaging in discussions. Visitors from Reddit often spend more time on your site and are more likely to convert because they discovered you through valuable content rather than advertising.
Generally, posting between 6-8 AM EST on weekdays works well for business-focused subreddits when professionals are checking Reddit before work. Tuesday through Thursday tend to have higher engagement rates for startup and business content. Avoid Mondays when people are catching up on work and Fridays when attention shifts to weekends.
However, content quality matters more than timing. Great posts can succeed at any time because Reddit's algorithm promotes engaging content regardless of when it's posted. Focus on creating valuable, authentic content that resonates with your target community rather than obsessing over perfect timing.
Never post identical content across multiple subreddits. Each community has its own culture, interests, and rules. Customize your message for each audience - r/SaaS wants technical details and metrics, r/sweatystartup prefers practical business advice, and r/Entrepreneur focuses on growth strategies and inspiration.
Reddit users often browse multiple communities and will notice duplicate content, which can hurt your credibility and lead to downvotes or bans. Space out your posts across different subreddits by at least 24-48 hours and tailor each post to match the specific community's expectations and interests.
Respond professionally and acknowledge valid criticism. Reddit users appreciate founders who can take feedback gracefully and use it to improve their products. Thank critics for their input and explain how you plan to address their concerns - this often turns critics into supporters and shows other users you're responsive.
Never get defensive or argue with users. If criticism is unfair or based on misunderstanding, calmly provide clarification with facts. Sometimes the best response is no response - let the community moderate itself through upvotes and downvotes. Focus on constructive feedback and ignore obvious trolling.
Use these subreddits to build authentic relationships and grow your product organically. Remember: provide value first, promote second.