Directory submissions remain one of the most effective strategies for building quality SEO backlinks and improving online visibility. When Nelson, CEO of Job Boardly, decided to scale his platform's presence across startup directories, he chose to work with our directory submission service rather than handling the process internally. This case study shows the results of that partnership.
About Job Boardly
JobBoardly is a software platform that allows entrepreneurs and businesses to create their own job boards. Like many successful SaaS companies, they know that strong SEO and online visibility are key to staying competitive.
The Challenge: Manual Directory Submissions
For any online business, getting listed in various directories is crucial for SEO, brand awareness, and driving traffic. However, the process of identifying relevant directories, filling out submission forms, and tracking progress can be incredibly time-consuming and tedious.
Nelson and his team at JobBoardly were determined to expand their presence across startup directories to strengthen SEO and visibility. However, they quickly realized that each submission was far more involved than it might seem at first glance.
Every directory has its own unique requirements: from creating individual user accounts, adjusting description lengths, and formatting images, to filling out submission forms that often look completely different from one another. Each listing takes careful attention to detail to ensure consistency and approval.
When multiplied across dozens of startup directories, this process becomes a significant operational task, requiring many hours of focused effort that could otherwise be spent on core product development and growth initiatives.
Why Directory Submissions Matter for SaaS Marketing
Launch directories serve multiple purposes in a comprehensive SaaS marketing strategy:
- SEO Backlinks: Many directories provide dofollow links from high-DR (domain rating) domains, which pass valuable link equity to your website and help improve search engine rankings.
- Online Visibility: Being listed on curated startup directories increases your chances of being discovered by founders, indie hackers, developers, and startup builders who actively use these platforms to find new tools.
- Long-Term Value: Unlike paid advertising, directory listings continue to drive traffic and provide SEO benefits long after the initial submission.
- Product Hunt Alternatives: While Product Hunt is popular for product launches, maintaining presence across multiple launch platforms provides sustained visibility beyond a single launch day.
The Solution: LaunchDirectories Submission Service
Seeking a more efficient way to manage the directory submission process, Nelson decided to partner with LaunchDirectories.com. The goal wasn’t just to save time it was to ensure Job Boardly’s listings were consistent, optimized, and submitted to the highest-quality directories.
Our Directory Submission Service
LaunchDirectories is primarily a curated database of startup and product directories (launch platforms) where you can submit your product, SaaS, or startup. We offer a "done-for-you" submission service where we submit your product to 30+, 60+, or 100+ directories on your behalf.
What sets our service apart:
- Curated Directory Database: We maintain an up-to-date list of legitimate startup directories, filtering out low-quality platforms to focus on those that deliver real SEO value and traffic.
- High-DR Backlinks: Many of the directories in our database provide dofollow links from high-DR domains, directly contributing to your domain authority and search rankings.
- Real Traffic from Relevant Audiences: Our directories drive traffic from founders, indie hackers, developers, and startup builders - people actively looking for SaaS solutions.
- Professional Execution: Our team handles every aspect of the submission process, from account creation to form completion to follow-up.
- Comprehensive Reporting: We provide detailed documentation showing exactly where your product has been submitted and listed.
with 100+ Directory Listings
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The Results
By partnering with LaunchDirectories.com, Job Boardly achieved measurable SEO growth in just a few weeks. Although the company has been established for several years and already maintained a strong online presence, the directory submissions delivered tangible results that went beyond expectations.
Within only five weeks, Job Boardly’s Domain Rating increased from 64 to 68, while the number of referring domains grew from 556 to 735 - a clear indication of the SEO impact of professional directory submissions.
60+ Directory Listings Secured
Job Boardly was successfully listed across 60+ startup directories, building a diverse backlink profile that contributes to their SEO strategy. These placements provide:
- Multiple dofollow backlinks from high-DR domains
- Increased online visibility across platforms where their target audience searches for solutions
- Enhanced brand presence in the startup and SaaS community
- Long-term SEO value that compounds over time
The service not only saved them a significant amount of time but also provided a "really comprehensive report" detailing every application. This transparency allows Job Boardly to track their backlink profile growth and measure the impact on their SEO performance.
Nelson specifically praised the LaunchDirectories.com team, noting that we "went above and beyond" to deliver a great experience, leading to his strong recommendation of the service.
Job Boardly's experience demonstrates the concrete SEO benefits that come from professional directory submissions:
- Building Domain Authority: Backlinks from high-DR startup directories signal to search engines that your site is a trusted resource, improving your overall domain authority.
- Diverse Link Profile: Having links from 61+ different directories creates a natural, diverse backlink profile that search engines favor. This diversity is more valuable than having many links from just a few sources.
- Dofollow Link Value: We focus on directories that provide dofollow links, meaning they pass SEO value directly to your site and contribute to improved rankings.
- Sustained Traffic: Beyond immediate SEO benefits, these listings continue driving referral traffic from people browsing startup directories and Product Hunt alternatives.
- Competitive Advantage: Many competitors haven't invested in comprehensive directory submissions, giving you an edge in both SEO and visibility.
How Our Directory Submission Service Works
When you work with LaunchDirectories, the process is straightforward:
- Information Gathering: You provide us with details about your product—description, value proposition, target audience, and brand assets.
- Strategic Selection: Based on your niche and goals, we identify the most relevant directories from our curated database.
- Professional Submission: Our team handles all submissions, completing forms, selecting appropriate categories, and ensuring optimal presentation.
- Follow-Up and Verification: We follow up on pending submissions and verify that your listings go live correctly.
- Comprehensive Reporting: You receive detailed documentation of all submissions, including direct links to your live listings.
- Ongoing Value: Your directory listings continue providing backlinks and driving traffic long after completion.
Why SaaS Companies Choose Our Service
Job Boardly's success story illustrates why our directory submission service has become essential for SaaS marketing:
- Time Efficiency: With each directory taking 15-30 minutes, submitting to 61+ directories would require 15-30 hours of work. Our service handles this entirely.
- Expertise: We know which directories provide real SEO value, how to optimize submissions for each platform, and how to maximize approval rates.
- Quality Focus: Our curated approach ensures you're listed on high-DR domains that actually contribute to your SEO goals.
- Professional Presentation: We understand how to position your product effectively for each directory's specific audience and requirements.
- Measurable Results: Our comprehensive reporting gives you clear documentation of backlinks acquired and can track SEO improvements over time.
Measuring the Impact
After directory submissions, SaaS companies like Job Boardly can track several key metrics:
- Number of referring domains
- Domain authority improvements
- Organic search traffic growth
- Keyword ranking improvements
- Direct referral traffic from directory listings
- Brand visibility in the startup community
These metrics help quantify the ROI of directory submissions as part of your overall SaaS marketing strategy.
Best Practices for Directory Submissions
Based on successful partnerships like the one with Job Boardly, we recommend:
- Prioritize Quality Over Quantity: Focus on curated lists of high-DR domains rather than submitting to every directory you find online.
- Invest in Professional Services: The expertise and efficiency of a done-for-you directory submission service often delivers better results than DIY approaches.
- Value Comprehensive Documentation: Detailed reporting allows you to track your backlink profile and measure SEO improvements accurately.
- Think Long-Term: View directory submissions as a long-term investment in your SEO foundation, not a quick fix.
- Choose Experienced Partners: Working with a team that understands startup directories and SEO backlinks makes a significant difference in results.
Directory Submissions vs. Other SEO Strategies
While directory submissions are valuable, they work best as part of a broader SEO strategy:
Compared to Guest Posting: Directory submissions are faster to execute and provide more immediate backlinks, though guest posts can offer more contextual relevance.
Compared to Link Building Outreach: Directory submissions are more scalable and predictable than manual outreach campaigns.
Compared to Product Hunt Alone: While Product Hunt provides a spike of visibility, being listed across multiple startup listings provides sustained, long-term online visibility.
Complementary to Content Marketing: Directory backlinks strengthen your domain authority, making your content marketing efforts more effective.
Why Job Boardly's Results Matter
Job Boardly's success with our directory submission service demonstrates that professional directory submissions deliver tangible results:
- 60+ high-quality directory listings
- Valuable SEO backlinks from high-DR domains
- Comprehensive documentation for tracking impact
- Exceptional service that exceeded expectations
- A strong recommendation from a satisfied client
This isn't just about getting listed it's about building a foundation for long-term SEO growth and online visibility.
Conclusion: Building Your Backlink Profile
For Job Boardly, working with LaunchDirectories was a strategic decision that delivered clear results. As Nelson stated: "Really great product. Saved us a ton of time. The team went above and beyond and they give you a really comprehensive report of everywhere that you've applied overall, but strongly recommend it."
Directory submissions remain one of the most effective and efficient ways to build SEO backlinks, improve online visibility, and reach your target audience through startup directories. Rather than spending weeks manually submitting to directories, you can partner with a service that has the expertise, database, and processes to maximize your results.
Whether you're launching a new SaaS product or looking to strengthen an existing platform's SEO foundation, our directory submission service provides the backlinks, visibility, and reporting you need to track your success.
Ready to build your backlink profile like Job Boardly? Choose from our 30+, 60+, or 100+ directory submission packages and start improving your SEO with high-quality backlinks from curated startup directories.
