How to Promote a SEO Agency

Fill out and optimize every profile on LaunchDirectories, Clutch, GoodFirms, UpCity, Sortlist, DesignRush, Ahrefs Agency Directory, and Moz Recommended Companies. Use keyword-rich copy that speaks directly to your niche, showcase vertical case studies, and refresh testimonials quarterly so listings stay current.

Choose the niche you plan to dominate and appear everywhere that audience hangs out. Target launch directories aimed at SaaS founders, indie hackers, and creator-led startups. Listings on Indie Hackers, founder-friendly Product Hunt alternatives, and startup curation sites deliver dofollow backlinks, raise domain rating, and increase visibility in Google results and LLM answers. They also create lifetime touchpoints that send ready-to-buy prospects to your site long after the initial submission.

Need done-for-you updates? Choose a plan on our pricing page and we'll resubmit whenever your messaging evolves.

Show why you are the expert clients should trust. Publish proprietary SERP feature reports, link velocity studies, internal linking benchmarks, and E-E-A-T audits tailored to your niche. Include anonymized client data, methodology, actionable takeaways, and real screenshots of the wins you delivered.

Pitch the findings to SEO newsletters like SEOFOMO, TLDR Marketing, and The Weekly SEO; share highlights on LinkedIn, Twitter/X, and niche Slack communities. Offer summarized stats and quotable charts so journalists and creators cite your work, sending backlinks and referral traffic. Close each report with clear testimonials or mini case studies that link back to relevant service pages—prospects see hard numbers, social proof, and a path to contact you in one place.

Launch SEO utilities that solve recurring problems: schema generators, internal link planners, keyword gap dashboards, technical audit checklists, and reporting templates. Host them on your domain or behind a branded Notion hub with optional email capture.

Promote these tools via Reddit communities (r/SEO, r/bigseo), Slack groups, Twitter/X threads, Indie Hackers, and partner newsletters. When creators and bloggers embed or cite your tool, you earn backlinks, brand mentions, and high-intent leads simultaneously. Refresh top-performing tools quarterly to stay ahead of algorithm changes and keep the backlinks flowing.

Deepen relationships with platform partners like Shopify, Webflow, HubSpot, and Semrush. Submit detailed use cases that showcase how you drove specific SEO outcomes using their technology, then pitch co-branded webinars, live workshops, and joint email campaigns.

Ensure your agency is listed in every relevant vendor directory and request placement in product demos or onboarding flows. Platform endorsements build trust with prospects who already rely on those tools and accelerate your time to first conversation.

Document each win with before/after keyword rankings, traffic improvements, conversion lifts, and revenue growth. Build interactive case studies that include screenshots, SERP comparisons, and client quotes. Pair them with short video testimonials from your champions.

Embed these assets in every directory profile, sales proposal, retargeting sequence, and partner marketplace listing. Social proof that's easy to find and easy to verify increases conversion rates across the entire funnel.

Publish strong points of view on LinkedIn, in industry podcasts, and on conference stages. Share hard-earned lessons about algorithm updates, international SEO, or niche-specific growth playbooks. Turn each talk into a multi-channel campaign: repurpose the transcript for blog posts, slice clips for social, and bundle the insights into lead magnets.

Use paid retargeting to stay in front of decision-makers who engaged with your content. Serve them case studies, service pages, and consultation offers that align with the topic they just consumed.