How to Get Backlinks for Web Design Agency

Real strategies to build backlinks and improve SEO

•November 11, 2025

A stunning portfolio deserves to be discovered. Without backlinks, even award-winning sites stay hidden on page two.

Prospects search for "web design agency" plus their niche or city. They also browse design showcases, award galleries, and CMS partner directories. If your agency isn’t listed everywhere buyers look, you lose inbound opportunities.

Backlinks from design directories, CMS partners, and creative publications boost your authority, rank your case studies, and send steady referral traffic from clients ready to redesign.

Proven Strategies to Get Backlinks for Your Web Design Agency

1. List on Design Directories & Award Galleries

Submit projects to Awwwards, CSS Design Awards, Behance, Dribbble, Product Hunt, Webflow Experts, Shopify Experts, and WordPress agency directories. Each listing links back to your project pages and drives designer and buyer attention.

Maintain consistent branding, service descriptions, and pricing snapshots so leads understand your offer instantly.

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2. Turn Case Studies into Interactive Stories

Convert your best redesigns into scroll-based storytelling pages with before/after sliders, performance metrics, and UX research insights. Publish breakdowns on your blog and syndicate summary posts to design communities (Designer Hangout, Sidebar, Muzli).

When these communities feature your work, they link to the in-depth case study, lifting both SEO and credibility.

3. Partner with CMS & No-Code Platforms

If you build on Webflow, Framer, WordPress, Shopify, or Squarespace, co-create tutorials, template packs, or migration guides with the platform’s marketing team. Platform blogs and documentation pages often provide dofollow backlinks that send consistent traffic from users looking for implementation partners.

4. Create Free Design Resources

Ship UI kits, wireframe libraries, font pairings, color palette generators, or accessibility checklists. Host them on your site with optional email capture. Share on design newsletter roundups (Design Weekly, Webdesign Depot) and Figma communities.

Each feature includes attribution links, building backlinks while positioning you as a design authority.

5. Guest on Creative Podcasts & Livestreams

Offer insights on conversion-focused design, brand storytelling, or UX strategy. Podcast show notes and YouTube descriptions typically link back to your site and featured resources. Provide hosts with a tailored landing page (e.g., "Podcast listeners: download our homepage checklist") to earn a contextual backlink with measurable traffic.

6. Write for Niche Industry Publications

Target verticals you serve (SaaS, hospitality, eCommerce). Publish design playbooks on their industry blogs. These publications crave expert commentary and link to the author’s site, delivering high-relevance backlinks and qualified leads.

7. Secure Local Citations & Business Listings

Optimize Google Business Profile and join local creative councils, coworking hubs, and chamber of commerce directories. Local backlinks help you rank for "web design agency [city]" while reinforcing legitimacy for national leads vetting your agency.

Backlinks that Showcase Your Portfolio

Design is judged instantly. Strategic directory submissions put your best work where decision-makers browse and boost SEO for your case studies.

Domain rating growth for web design agency after directory submissions

Real domain rating growth after our directory submission service. See our pricing →

100+ directory listings amplify every portfolio piece and service page

High-authority backlinks help you rank for niche keywords like 'web design agency for SaaS'

Award galleries and showcases send referral traffic from buyers ready to engage

We manage submissions, screenshots, and profile updates so your designers keep shipping

Backlinks compound with each new project, keeping your site fresh in search results

Prospects see your agency referenced by trusted creative hubs before they even reach out

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Final Thoughts

Creative work wins when people can find it. Pair stunning projects with backlinks that spotlight them on every platform that matters.

LaunchDirectories gets your web design agency listed on 100+ curated directories fast—fueling visibility, SEO growth, and pipeline.

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Written by Krzysztof Cichy

Founder of LaunchDirectories. I help founders and makers get their products listed on 100+ directories, boosting SEO and visibility. As a builder myself, I understand the challenges of promoting new products in competitive markets.