How to Get Backlinks for Marketing Agency

Proven Strategies to Get Backlinks for Your Marketing Agency

1. Submit to Agency Directories & Procurement Marketplaces

Marketing decision-makers browse curated directories when shortlisting agencies. Get listed on LaunchDirectories' marketing agency section, Clutch, UpCity, DesignRush, HubSpot Solutions Directory, and industry-specific procurement hubs.

Why these backlinks matter:

They supply high-DR, trusted backlinks plus constant referral traffic from buyers actively searching for agencies.

Listings also add social proof badges and client reviews you can showcase on your site.

Complete every profile with service descriptions, vertical focus, case studies, and calls to action. Tie the listing profile back to your niche landing pages to pass link equity directly to the pages that convert leads.

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2. Publish Deep-Dive Case Studies with Embedded Assets

CMOs want proof. Publish 1,500+ word case studies with before/after metrics, creative assets, and client testimonials. Host downloadable campaign assets (dashboards, creative files) behind a shareable link so industry blogs and vendor partners cite your work.

Promote every case study via LinkedIn, marketing Slack groups, and newsletters. Outreach to MarTech blogs and submit to award programs—when they reference your work, they link back to your case study, improving both authority and conversions.

3. Launch Proprietary Research & Trend Reports

Commission quarterly data studies—channel benchmarks, paid media CPAs, content performance by funnel stage, or industry spend forecasts. Package the findings into a PDF, executive summary, and social graphics.

Pitch the report to marketing journalists, category newsletters, and podcast hosts. Research-backed content is citation gold; every mention typically includes a backlink to your methodology page or landing page, which boosts rankings for your strategic keywords.

4. Build Free Marketing Calculators & Templates

Give prospects tools they bookmark: campaign budget calculators, CAC/LTV models, creative brief templates, GTM timelines, or performance dashboards.

Why interactive tools earn backlinks:

Marketing blogs, communities, and SaaS partners love linking to practical resources.

When embedded in partner content (e.g., "Download the paid media template from [Your Agency]"), you earn contextual backlinks that drive qualified traffic.

Add a soft CTA within the tool to book a strategy session.

5. Co-Market with Tech Vendors & Communities

Partner with MarTech vendors, SaaS platforms, and marketing communities where your ICP already gathers. Offer to co-host webinars, produce joint playbooks, or contribute strategy chapters to their product docs. Vendors link to contributors in their resource hubs, often on high-authority domains (DR 80+).

Start with the partners you already implement—HubSpot, Klaviyo, Salesforce, Webflow—and pitch thought leadership collaborations that highlight your agency’s wins.

6. Secure Local & Niche Citations

Even if you service global clients, localized authority helps organic rankings. Create optimized profiles on Google Business Profile, local chambers of commerce, marketing associations, and city-based business directories. For vertical agencies (e.g., healthcare marketing), join industry associations and sponsorship directories. These listings deliver NAP consistency, trust signals, and backlinks that reinforce topical relevance.

7. Appear on Marketing Podcasts & Event Recaps

Pitch agency leaders as guests on marketing podcasts, community livestreams, and virtual summits. Most shows publish episode pages that include backlinks to guest resources. Follow up by sharing custom resource links (e.g., "Podcast listeners: download our lifecycle marketing blueprint") so hosts reference a dedicated landing page, giving you a high-quality, engagement-driven backlink.

Backlinks that Fill Your Pipeline

Marketing agencies need instant authority to win competitive RFPs. Strategic directory submissions deliver high-quality backlinks, position you where buyers search, and drive inbound discovery from marketing leaders.

Real domain rating growth after our directory submission service. See our pricing →

Final Thoughts

Agencies that compound authority win the best retainers. Directory backlinks, research, and co-marketing partnerships fuel your demand gen flywheel and make every campaign launch easier to rank.

Let LaunchDirectories handle the heavy lifting. We’ll get your marketing agency listed on 100+ curated directories in 3-5 days so you can focus on delivering results for clients.

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